AHDB shares Recommended List review findings after AIC feedback
Initial results of the AHDB's Recommended List (RL) review have been published following a consultation in which AIC submitted feedback on behalf of Member businesses in the certified seed, arable marketing and processing sectors.
The review covered a range of points, including the type and nature of RL trials to the way data is analysed and variety decisions are made. AHDB says the results help direct investment, so that the RL delivers important variety data to industry.
Although scant on detail, recommendations arising from industry feedback included improving the online RL offering, as well as having more information on varietal performance with lower inputs, new attributes and regional data.
Rose Riby, AIC's Head of Seed and Arable Marketing, said: "We welcomed the opportunity to have shared Member feedback on the Recommended Lists with AHDB to help improve its offering.
"Initial recommendations shared with industry appear to be positive and AIC looks forward to seeing further details from AHDB on improvements to the RL."
AIC's work encompasses three guiding pillars - Productivity, Environment and Competitiveness - delivering for sustainability and contributing to the circular economy. Find out more here.
In 2022, AHDB's Cereals & Oilseeds sector council recommitted to funding the RL and promised to review it as part of its five-year sector plan.
Watch the video update below and visit AHDB's website for more information.
Authors
Rose Riby
Rose Riby is Head of Combinable Crops and Seed. Having worked across these sectors for many years, she has a depth and breadth of experience in roles in grain trading, plant breeding and knowledge exchange at AHDB.
Oli Hill
As Head of Communications, Oli creates and oversees the content published on AIC's website, emails, Member briefings, print publications, and social media. A qualified multimedia journalist, he previously spent six years working at Farmers Weekly magazine as a Senior Reporter on the arable team, and latterly as Community Editor. More recently he was Communications Manager at Red Tractor.