Value of Advice Project - Report

Each working day across the UK’s farms there are discussions between ‘experts’ and farmers that essentially tailor knowledge to the specific needs of that farm. That is the essence of advice. Whether it is soil type or the latest weather, a certain breed of cow or a winter wheat variety the wealth of agricultural science, technology and know-how can be brought to bear.

However, advice is so ingrained in the structure of farming in the UK, its extent or value goes unrecognised. Therefore, in 2012 the Board of the Agricultural Industries Confederation commissioned the Value of Advice Project. The remit was to explore and evaluate the advice that takes place within the agricultural sector.